The Creative Destruction of Decision Research

The most recent wave of decision research goes beyond the usual critiques of linear probability weighting, exponential discounting, and other specialized assumptions, and challenges some of the most basic assumptions of the decisionmaking paradigm itself. In response to these challenges, decision researchershave proposed alternative accounts of behavior, some of which bear little resemblance to decision making as it is commonly conceived. I provide an overview of some of the challenges confronting the decision-making paradigm, and I present the broad outline of what I see as an emerging alternative perspective.